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New Blue Paper and Podcast from 4imprint Highlights Winning Negotiations

(OSHKOSH, Wis.) –The newest Blue Paper™ and podcast from promotional products retailer 4imprint, Negotiation, examines the theory and basic psychology behind negotiation, as well as the research and strategy needed to close the next big (or small) business deal.

From choosing a breakfast cereal to buying a car, negotiation is an important part of everyday life. The ability to negotiate—to deal or bargain with others—is also an absolute necessity in the world of business.

“This Blue Paper and podcast presents a good background on negotiation theory and tips that small businesses, big businesses and individuals alike, can consider,” said Greg Ebel, vice president of sales and marketing for 4imprint.

Topics covered include:
• theory of negotiation and a three-step formula for success;
• role of emotions in negotiation and nonverbal cues of communication ;
• gender roles and the significant differences between women and men; and
• solid negotiation strategy and understanding when to walk away.

To read this Blue Paper, or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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