OK, I’ll start by offering a ‘shameless self promotion’ warning to this post, but I am actually pretty excited about a couple of new things we’ve put on our site that I thought I’d share:

We’re lucky to have a great web development team – just a really good group of creative, sharp people. They’ve been busy lately adding new pieces to our various web initiatives, many of which come straight from customer feedback. They’ve recently added ‘compare’ and ‘wishlist’ functionality, better filtering of search results and a host of other tweaks – with more on the way.

One of the new additions I think is very cool is our new ‘fit’ reviews for logo’d apparel items. We’ve had customer product reviews for ages and they’re very, very helpful. Nothing like getting feedback from people who have actually purchased the product! This new addition asks people who have ordered apparel an additional question as part of our post-order survey about ‘fit’ – do the garments run small or large? We’ll be adding more information (sizing charts, etc.), but I’m betting real customer feedback, plus the ability to receive a free sample products (just ask, we’re happy to oblige!) will be the most helpful of all.

Check out the new ‘fit’ functionality here (you’ll see it right below the ‘stars’ from the customer reviews under the product photo – click on ‘read all customer fit comments’).

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Kevin Lyons-Tarr

Kevin Lyons-Tarr is Chief Executive Officer and has been with 4imprint for 23 years. Look to Kevin’s blog to see hints, tips, news, and tricks of the trade from across all of 4imprint’s blog channels.

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