Learn how to use LinkedIn® for your business through the latest Blue Paper®, podcast and infographic from 4imprint®

4imprint shares information in a newly released Blue Paper, podcast and infographic that will help explain how to get the most from your LinkedIn account. Discover tips and tricks that will help you personally and professionally on the social media platform of LinkedIn.

OSHKOSH, Wis. – Where do you spend most of your social media time? Facebook®? Twitter®? Pinterest®? But are you making enough of an effort on LinkedIn, the professional social networking site? Do you know everything LinkedIn can do for you and your business? If you are an active professional in nearly any industry, or if you own, manage or market a business, LinkedIn has the potential to possibly open a few new doors for you.

This month’s Blue Paper, podcast and infographic from promotional products retailer 4imprint entitled, LinkedIn: Unlock the professional toolbox, outlines how to use LinkedIn’s simple tools to expand a professional network, promote a brand, develop relationships with sales prospects, keep tabs on industry news and the competition, find a new position, discover new talent and more.

“Over the years, LinkedIn has become more than simply a site where professionals post their digital resume,” says Greg Ebel, vice president of sales and marketing for 4imprint. “This Blue Paper provides a multitude of suggestions on different ways professionals and businesses can use LinkedIn to its fullest potential.”

The Blue Paper and podcast offer tips and tricks to take advantage of LinkedIn’s many features. Topics include:
• Optimizing your profile
• Choosing keywords with LinkedIn search results in mind
• Developing connections
• Making the most of Company Pages
• And more!

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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