While traveling, this packaging caught my eye.  The design for over-the-counter medicine (acetaminophen, ibuprofen, bandages, etc.) is a signature style for the brand help®.

Both the packaging style and design are eye-catching.  The text – I have a headache. I have a blister. I’ve cut myself. – is unusually customer-focused.  And, complementing it all is a bright, colorful shape demonstrating what’s inside.

Perhaps the biggest surprise is the way the company sets itself apart, encouraging consumers to take less™.  That package design supports that message.

This packaging would stand out on its own.  But, it is particularly noteworthy because they are so different from competing products.

They’re also a great example of how a bright colors, imprinted on a white shape can be really cool.  And, that’s an idea you could apply to promotional products.

-Suzanne

PS – Here’s a blog post about the packaging design: http://mocoloco.com/archives/026188.php

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Suzanne Worwood

Suzanne Worwood is VP of Merchandising and has been with 4imprint for 14 years. Inspired by the retail environment and her own world travels, Suzanne writes about all things product: trends, uses, colors, designs.

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