While traveling, this packaging caught my eye. The design for over-the-counter medicine (acetaminophen, ibuprofen, bandages, etc.) is a signature style for the brand help®.
Both the packaging style and design are eye-catching. The text – I have a headache. I have a blister. I’ve cut myself. – is unusually customer-focused. And, complementing it all is a bright, colorful shape demonstrating what’s inside.
Perhaps the biggest surprise is the way the company sets itself apart, encouraging consumers to take less™. That package design supports that message.
This packaging would stand out on its own. But, it is particularly noteworthy because they are so different from competing products.
They’re also a great example of how a bright colors, imprinted on a white shape can be really cool. And, that’s an idea you could apply to promotional products.
PS – Here’s a blog post about the packaging design: http://mocoloco.com/archives/026188.php
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