Last week, I visited the ASI trade show in Chicago. The overwhelming proof that technology and media are some of the most pervading forces behind promotions was evident at nearly every booth. With a QR code here and a USB charger there, there’s no mistaking the power piggybacking on technology could have. While you may not be able to offer every new customer their very own tablet computer (who can?), you might certainly take the opportunity to offer them a tablet stand or pair of retractable ear buds.
We can help you use this great opportunity to support your customers’ modern electronic needs. Think of how technology effects your business, and then shape your advertising around that. For instance, perhaps you want all of your bank customers to use online bill-pay. Send out imprinted paper clips with your web address or contact email address on them.
Or you can take a more generic approach. Since you know your customers are finding your company and doing a majority of business online, you might try to generate new leads with a Buzzbrush. This is something customers can use to clean any electronics from their computer keyboards to their MP3 player screens.
When using technology as your promotional platform, just be prepared to freshen your angle each year, or even each quarter, to keep pace with advancements and updates. Don’t worry, we’re always updating our technology selection just for that purpose!
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