By: Suzanne Worwood

I was strolling through TJ Maxx recently and a couple of products caught my attention.  The products themselves weren’t so different, but the packaging and design made these basics fun.

For example, this scrub brush (pictured below) works like any other.  What made it so eye-catching is the way the manufacturer added some whimsy to it, by adding a face to the brush head and turning basic packaging into what looks like a dress.

Creative Packaging

The other items that caught my attention were nature-themed kitchen widgets that included shark- and salamander-shaped bottle openers, flower-shaped scrub brushes and chick-shaped floating egg poachers.

Creative Product Design

They reminded me a bit of items like the Goofy Clipz Holder with Lip Balm and the Goofy Guy Pen that we sell.  These items are basics with a little fun and frivolity added to them.

Goofy Clipz Holder with Lip Balm - Promotional Products from 4imprintGoofy Guy Pen - Promotional Products from 4imprint

Your customers will smile when they see them.  And, because they’re fun, they’re more likely to hang around for awhile.  Isn’t that the goal for all promotional products?

-Suzanne

4430Suzanne Worwood

Suzanne Worwood

Suzanne Worwood is VP of Merchandising and has been with 4imprint for 14 years. Inspired by the retail environment and her own world travels, Suzanne writes about all things product: trends, uses, colors, designs.

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  • http://www.thesweetpotatoshop.com/ Molly Lentz

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