I was strolling through TJ Maxx recently and a couple of products caught my attention. The products themselves weren’t so different, but the packaging and design made these basics fun.
For example, this scrub brush (pictured below) works like any other. What made it so eye-catching is the way the manufacturer added some whimsy to it, by adding a face to the brush head and turning basic packaging into what looks like a dress.
The other items that caught my attention were nature-themed kitchen widgets that included shark- and salamander-shaped bottle openers, flower-shaped scrub brushes and chick-shaped floating egg poachers.
Your customers will smile when they see them. And, because they’re fun, they’re more likely to hang around for awhile. Isn’t that the goal for all promotional products?