Leave it to LEGO®!

A while back, I attended the International Consumer Product Health and Safety Organization’s 2010 Annual Conference.  The conference brings together everyone who is involved in and concerned about consumer and product safety for the products they sell.  Many of your favorite retailers and toy brands, such as Walmart and Hasbro, attend, as do several promotional products companies.

LEGO was one of the sponsors and created the coolest key chain giveaway for attendees.

LEGO-Giveaway-ICPHSO

The conference name and date is imprinted on a flat-fronted LEGO piece.  A second LEGO block is also on the key chain.  The two pieces can be snapped together, which makes it a good giveaway for a tactile audience.  As promotional products go, this was something that I haven’t seen before and isn’t normally available for sale in this way – for me that made a nice change!
-Suzanne

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Suzanne Worwood

Suzanne Worwood is VP of Merchandising and has been with 4imprint for 14 years. Inspired by the retail environment and her own world travels, Suzanne writes about all things product: trends, uses, colors, designs.

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