Over the last decade, we’ve developed hundreds of exclusive promotional products. These unique promotional products sometimes feature custom designs. Other times, it’s the color that is exclusive. Some items are exclusive to us for a short time; others will never be sold anywhere else.

We work hard to develop exclusives: promotional products innovated here and created in tandem with our manufacturing partners, resulting in a one-of-a-kind product that allows your brand to command the attention it deserves. Curious about the making of a promotional product? Here’s a behind-the-scenes look at how we developed the Pebble Tumbler with Straw – 16 oz.

Pebble Tumbler with Straw - 16 oz.

Let’s follow the lifecycle of the Pebble Tumbler, from concept development through manufacturing, in five steps.

 

Sketch

Exclusives Product Development Sketch

To begin bringing this unique promotional product idea to life, our merchandising team develops a sketch. This could be as simple as a pencil drawing on the back of a napkin or a doodle on a notebook. Sketching the concept lets us talk about it with one another, laying the groundwork for all of the brainstorming to come.

 

Technical Drawing

Exclusives Product Development Technical Drawing

From the sketch, we develop a technical drawing. This allows us to better understand the particulars of the idea and see the potential challenges of developing it into a promotional product customers will find both appealing and useful. With a technical drawing, we take a closer look at the construction and function of the product.

 

Design Review

Exclusives Product Development Design Review

Once we complete the technical drawing, we perform a design review with our supplier-partners. This allows us to talk about any potential challenges in manufacturing the product.

 

Prototype

Exclusives Product Development Prototypes

The next step is the review of a prototype—our vision brought to life. When developing a unique giveaway, this is a vital part of our process. It allows us to hold the item in our hands, to feel the texture of the design, to assess how the user will experience the product. We can also compare the prototype to similar promotional products. This hands-on step gives us insight into aspects of the design that may not have been apparent when we viewed the product in its two-dimensional format. Testing the prototype allows us to tweak the product’s design and create the specifications for our 4imprint exclusive.

 

Production Samples

Exclusives Product Development Samples

Once production has begun, we review production samples. We use these to make any final changes these unique giveaways need. Then the product goes to manufacturing for full production.

With that process complete, products like the 4imprint Exclusive Pebble Tumbler with Straw are ready to be customized with your brand. Exclusives like this are one-of-a-kind promotional products you won’t find anywhere else.

 

Add Unique Giveaways to Your Next Promotion

Want to capitalize on some truly exclusive promotional products? The Pebble Tumbler is just the beginning. When you’re looking for a unique giveaway or gift, choosing a 4imprint Exclusive product can help ensure you stand out from your competition.

–Suzanne

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Suzanne Worwood

Suzanne Worwood is VP of Merchandising and has been with 4imprint for 14 years. Inspired by the retail environment and her own world travels, Suzanne writes about all things product: trends, uses, colors, designs.

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