By: Suzanne Worwood

One morning, while grabbing my usual (skinny latte) at the coffee shop around the corner, the coffee sleeve caught my attention – even before I’d had my daily dose of caffeine.

It was different.  It was custom-printed and featured artwork by children with autism.

Autism Speaks Coffee Sleeve

Flyers at the coffee shop explained the promotional coffee sleeves were part of a month-long campaign the coffee shop was holding to raise awareness of autism.  For every sleeve handed out, Planet Perk made a donation to the non-profit organization Autism Speaks.

It was a clever way for a non-profit organization to get its message across.

But, non-profit organizations aren’t the only ones who could benefit from a partnership with a local coffeehouse.  A doctor’s office could imprint a coffee sleeve with a fast fact about the health benefits of drinking coffee – along with a reminder to get a physical.  A dentist could highlight the importance of brushing after drinking a morning cup of coffee – and a phone number to schedule a check-up.  Dry cleaners, hardware stores or other retail locations could print a “coffee lovers” coupon on the sleeve with an offer to redeem it at checkout.  In fact, the Java Jacket – Large would be perfect for a promotion like this.

 

Java Jackets - Large - Item 7371-2 - Promotional Products from 4imprint

The ideas are endless.  Spend a little time brainstorming how you might put these promotional products to work for you.  It’s a good reason to grab a cup of coffee.
-Suzanne

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8154Suzanne Worwood

Suzanne Worwood

Suzanne Worwood is VP of Merchandising and has been with 4imprint for 14 years. Inspired by the retail environment and her own world travels, Suzanne writes about all things product: trends, uses, colors, designs.

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