By: Becky Dillenberg

8 Answers to the Question ‘Why Use Promotional Products?’

Whether used for branding, lead generation, gifts or fundraising, promotional products get the job done. The vast majority (87 percent) of recipients remember the business their promotional item came from. And, each and every time they use that item, they are reminded of the same business. Here are eight more reasons to use promotional products.

 

Lasting impressions start with promotional products.

Promotional products leave a lasting impression.

Recipients of promotional products from a business have a more positive perception of that business, are more likely to recommend it and are more likely to buy from it.

 

 

Promotional products live on and on.

Promotional products live on and on.

Sixty-three percent of U.S. consumers give promotional products to someone else when they’re through with them. Seventeen percent save their promotional items. Only 20 percent throw them away.

 

 

Promotional products are a form of advertising people love.

Promotional products at the top-rated form of advertising.

Promotional products are the most-liked type of advertising. Newspapers, radio, magazines, television, internet and mobile fill slots two through seven, respectively.

 

 

Expect positive word association with promotional products.

Promotional products make people happy.

When consumers were asked how they feel about organizations that gave them promotional gifts, they most often said: “happy,” “generous,” “awesome,” “grateful,” “great” and “good.”

 

 

Usefulness matters when it comes to promotional products.

Usefulness is the No.1 reason people keep promotional products.

The No. 1 reason people keep promotional products is because they’re useful. Computer products, health and safety products, and promotional pens, pencils and highlighters are the highest rated for usefulness.

 

 

Promotional products take you closer.

One in three carry promotional products with them.

Of people who received a promotional gift in the past 12 months, about a third of them carried the product with them. Talk about getting up close and personal with a brand!

 

 

Promotional products help you stay in touch.

Promotional products help you stay in touch.

Buttons, badges, ribbons, stickers and magnets are most often kept for contact information. Electronics, electronic accessories and computer products also are retained for contact info. Only 35 percent of advertisers use promotional products to share contact information. What an opportunity!

 

 

Promotional products are used regularly.

Promotional products get regular use.

Almost three-quarters of people who receive promotional products say they use them at least once a week. And, about 45 percent use the product daily. In the end, your brand has numerous opportunities to appear on well-loved and often-used promotional items. With so many choices, you’ll gain business and fans!

 

Promotional products can be a great way to leave a lasting impression. Give them a try for your business!

 

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Becky Dillenberg

Becky Dillenberg

Becky is 4imprint’s Marketing Manager for Public Relations and Content, and has been with 4imprint for 7 years. Becky writes about how promotional products can help organizations grow and spread their messages, as well as 4imprint news.

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