4imprint 4 Ideas Friday

Our apparel merchandiser, Sara, studies the top influencers in apparel and sources up-and-coming styles appropriate for promotional and marketing purposes. In her exploration, she tracks the evolution of fabrics, garment styles, designs and weaves to uncover what is trending today. Here, Sara reveals some of the more prominent patterns and trends she has noticed on the market this year:

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“Workation” wearOur multitasking society is always taking life to another level, and transitional apparel is being developed to accommodate such a busy lifestyle. For instance, when going from outdoor on-the-job to a business meeting, employees can wear the tough Lockhart Full Zip Sweater to look pulled together any time. Red Kap® Dura-Kap Industrial Pant and the Carhartt® Acrylic Knit Hat prepare employees for almost anything with their comfortable design. The logo’d Cooldown Wellness Pullover personifies the “athleisure” trend, seamlessly finding the middle ground between professional and casual.Red Kap® Industrial Short Sleeve Work Shirt
Checks, plaids and stripes, oh my!Check, plaid and stripe patterns have a timeless quality and, with a few tweaks and updates, they consistently appear on “trend” lists. These patterns are also expanding into unexpected silhouettes, such as dress shirts and jackets. For example, the Crown Collection Glen Plaid Shirt uses a subdued plaid suitable for business-casual work environments. The Side Stripe Performance Polo and Shima Stripe Moisture Wicking Polo feature stripe patterns that have sporty appeal for the modern athlete. And grid-like technical plaid gives the Locale Lightweight City Plaid Jacket, and your logo, current urban appeal.Legacy Long Sleeve Rugby Shirt
Cotton makes a comebackThere’s just something about the feel of cotton, and that’s why cotton will always be in style. But, there are ways that it can be enhanced with technical upgrades. One thing about cotton is it can sometimes feel inflexible. The embroidered Cotton Stretch Perfect Polo is enhanced with spandex, making the cotton shirt nearer to perfection. Cotton button-downs may seem high maintenance, but a special finishing treatment makes the Crown Collection Solid Stretch Twill Shirt resistant to crumples. The Gildan® DryBlend 50/50 T-Shirt (available with screen printed or embroidered imprint) represents the best of the cotton/polyester worlds with comfy fabric and athletic performance features. And when it comes to cotton, the Blue Generation Denim Shirt is the epitome of the relaxed Americana look.Tipton Performance Knit 3/4 Sleeve Polo

Dabble in creative layeringLayering allows for unique personal style, versatility between office and outdoor climates, and movement among daily activities with less effort. To start, the beautifully embroidered Osborn Sweater goes over a dressy button-down shirt or a casual T-shirt, instantly transforming a look. The sleek drape of the Taza 1/4 Zip Performance Pullover has both formal and sporty influences with its slight fabric sheen, crisp cadet collar, contoured cut, moisture-wicking properties and snag resistance. The universality of the logo’d Preston EZ Care Short Sleeve Shirt lies in its layering ability either underneath or over the top of other garments. And the tri-blend fabric of the Perfect Fit Shawl Collar Cardigan offers warmth on the practical side and professional, mobile comfort on the evolutionary side. To top it off, the length and streamlined style of this sweater pulls together an entire look.Fashion Scarf
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