Even though we live in a tech-fueled world, paper notetaking is still an important part of daily life. In fact, Melanie, our stationery merchandiser, has been paying attention to the popularity of grassroots notetaking, doodling and forms of self-expression. Do a quick search on Pinterest® for “journaling ideas” or “planner pages,” and you could get lost for hours…days even! More people are journaling, goal-mapping and plotting all kinds of life plans on paper. Today, Melanie is giving us the scoop on promotional paper trends.

 

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Color-enhanced logos.

Thermal debossing on journal covers is the new thing. It gives your logo a darker appearance, making it really stand out. Check out how the logo pops on the Mesh Pen Pocket Notebook Set next to the included pen. And on the Pedova Ultra Soft-Bound Journal Book or Luigi Journal Set, this type of imprinting preserves the understated elegance of a debossed logo by adding just a hint of emphasis. For a slightly different effect, the Color Deboss Journal Set features a pop of color created by a second layer of material that shows through the debossed imprint.

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Bonus coloring pages.

Research shows doodling can actually increase focus and information retention. Elevate your social relevance by handing out imprinted doodle pads, adult coloring books and other artsy avenues of self-expression. The Doodle Therapy Notebook encourages productive sketching. Each page of the Adult Coloring Book To-Go Set gives them the opportunity to express their individuality. When they’re stuck on something, the Bic® Color-In Paper Mouse Pad and Bic® Color-In Scratch Pad provide a quick, creative way to process thoughts or work through problems.

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Padfolio hybrids.

When they need an organizer, but also want to capture thoughts in a journal, these handy hybrids provide a sleek, on-the-go solution. Take the Fabrizio Icon Portfolio, for example. The 50-page notebook is accompanied by a tablet sleeve, card slots, document sleeves and accessory snaps to help keep employees on top of things. The Donald RFID Zippered Journal features that debossing effect described above and provides a trusty RFID blocking pocket for their credit cards. A wrap-around snap cover and interior pen holder make the Donald Tab Closure Journal a modern writer’s dream. With an extra panel of card holders, the Dual Cover Journal is perfect for seminars and networking events.

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Nature-inspired journals.

Introduce elements of nature to your next promotion or giveaway. Nature Soft-Touch Journals, with either cork or wood covers, let them feel connected to nature no matter where they are. The Linen Soft-Cover Journal is an ideal companion at the lake or library. The Ronan Hardcover Journal Set, with its bamboo woodgrain vinyl cover, can track daily goals and gratitude lists. Take the Dakota Soft-Bound Journal Book on a hike and do some soul-searching—its faux woodgrain design fits the vibe.

 

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