4imprint 4idea Friday

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4 Ideas Friday: Expand your inner circle with custom outerwearSara, our resident apparel merchandiser, has a keen eye for spotting promotional apparel trends and sourcing garments that match the current style climate (pun intended!). In the outerwear department, she has noticed a shift toward colors and styles that multitask and adapt to people’s different needs. Looking ahead to the upcoming change of seasons, it’s time to start stocking up on popular promotional winter essentials. Here is what Sara recommends you look for this winter:

 

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4 Idea Friday - 4 ways they'll find your number!Gray tonesFrom deep charcoal to lighter silver, gray is the trending color of this year’s winter season. Gray is a versatile, easy-to-match hue for both your employees’ wardrobes and your logo. It is particularly predominant with athletic, fleece and soft-shell jackets. The Adidas® Golf Space Dyed Colorblock Jacket highlights this trend in both the color-blocked sleeves and the French terry body. Iron Gray gives the Crossland® Colorblock Fleece Jacket a dusky, athletic look, and you’ll only find this Exclusive product at 4imprint! Neutrals, like battleship gray and steel gray, give the Crossland® Soft Shell Jacket and Eddie Bauer® Soft Shell Jacket a favorable look that anyone can pull off.

 

Peak Sweater Fleece Jacket
4 Idea Friday - 4 ways they'll find your number!Reinvented classicsA resurgence of old-school outerwear designs presents a unique opportunity to indulge your customers’ keen sense of style. The bomber jacket, for one, is experiencing a spike in popularity. Our Bomber Soft Shell Jacket gives the reliable standby an update with breathable, water-resistant material. The Tricot Track Jacket refreshes the 70s trend with soft fabric and on-the-go fashion features. An ombré grid effect on the Graphic Print Tricot Track Jacket revives the retro cool style with edgy newness. Pea coats have withstood the test of time, and the core design has largely remained unchanged. However, our Riley Fleece Pea Coat offers that classic pea coat look in an ultra-comfy sweatshirt material.

OGIO Urban Soft Shell Trench
4 Idea Friday - 4 ways they'll find your number!Extra puffinessDown insulation, quilted details and extra padding are a recurring trend in winter outerwear this year. Jackets with these features are becoming more lightweight than ever without sacrificing any of their superior warmth. Some of these puffy coats are even packable! Down Insulation gives the Whistler Light Down Jacket extra warmth, while the stretchy material and contoured fit keep the look sleek and fitted. And don’t let the poufy Weatherproof Packable Down Jacket fool you; in an unexpected twist, the duck down jacket packs nicely and neatly into the included pouch for compact storage. Thermal insulation makes the Storm Creek Quilted Performance Vest best for in-between days. The Quilted Hybrid Soft Shell Jacket offers reliable warmth in the quilted body, plus four-way stretch for ease of movement.

Radius Quilted Vest
4 Idea Friday - 4 ways they'll find your number!Athleisure wearGet the most out of your logo’d outwear with jackets that can be worn for athletics and as casual wear. The First Knit Jacket could easily go from the tennis court to the country-club luncheon with its flattering fit and sporty polyester jersey knit fabric. Go straight from a morning run to Sunday brunch with the Lancer Jacket. Pullovers provide the perfect cross between a jacket and a shirt. The Nike® Contrast Trim Pullover and Radar Half-Zip Performance Pullover bring out their inner athlete while providing a weekend-appropriate look.

Melange Bonded Fleece Jacket
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