4imprint 4 Ideas Friday
4 Ideas Friday: Cozy layers offer a unified look—all year round

The turn of the seasons is quickly approaching. As winter arrives at the doorstep, a promotional opportunity presents itself in the form of imprinted outerwear and winter accessories. Adding logo’d outerwear to your marketing mix not only keeps them warm, but also highlights your brand message all year long.

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SweatshirtsA casual day is a brilliant free benefit you can offer your employees, and sweatshirts with your company logo present a unified look and promote at the same time. Your staff can get cozy on casual weekends in a Garris V-Stitch Crew Sweatshirt with its snuggly polyester/cotton blend. When the morning is cool, the Elite Performance Hoodie helps them stay warm, and moisture-wicking technology helps regulate temperature so they don’t become overheated either. A versatile media-player pocket makes the Tonle Full Zip Performance Hoodie perfect for their active lifestyle.PTech Moisture Wicking Full Zip Sweatshirt
Fleece and vestsFleeces and vests provide a simple extra layer—and continued brand exposure—when a full jacket isn’t necessary yet. The Columbia® Benton Springs Fleece Hoodie is one example of a cozy extra layer that can easily be shed if it warms up. The Columbia® Dotswarm II Full Zip Fleece Jacket offers moisture regulation on top of the warmth it brings. The customized men’s pullover and ladies’ zippered jacket make it easy to layer and un-layer as the day progresses. Quilted insulation in the Storm Creek Sweater Fleece Vest helps protect them from the wind. And the Crossland™ Fleece Vest covers all the basics with a soft hand, tailored cut and drawcord hem.Crossland Fleece Jacket
JacketsOnce the first frost arrives, something a little more substantial is required. The Eddie Bauer® Soft Shell Jacket has a fleece lining that feels soft against the skin while the wind- and water-repellent nylon shell provides strong protection from the elements. Triple layering with a waterproof, breathable membrane and anti-pill microfleece liner on the Kangari Hooded Softshell Jacket readies your team to take on various winter conditions. The Carhartt® Thermal Lined Duck Active Jacket offers rugged utility for outdoor recreation and working conditions. The Ozark Insulated Jacket can handle northern winters with thermal reflective technology, a lined hood and waterproof membrane.Whistler Light Down Jacket

AccessoriesWardrobe accessories for the cold-weather months are less restrictive giveaways you can offer your audience, thanks to their convenient one-size-fits-all construction. The Double Pocket Scarf is a great gender-neutral gift that features your stunning emboidered design. Another similar item is the Level Double Layer Knit Beanie. In nine universal colour options, this hat makes an all-around easy sell. Combine the hat and the scarf idea with the Varsity Beanie and Scarf Set. Or choose simple black accessories that go with everything, like the iTouch Gloves, which offer bonus touch-screen compatibility.Trail Fleece Scarf - 9" x 60"

 

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